I am sure you have heard before all about sustainability. ‘Go green’ is a typical, catchy advertisement slogan used from many companies. But if they did anyone can do it. So can you.

You can go green to your business or your house or your community. ‘Go green’ is not simply a briefly in fashion initiative, it became movement on sustainability and it has spread all around the globe.

On the other hand there a number of choices for you to ‘go green’. I am listing the five options that are available that have the greatest impacts on sustainability.

The three Rs: Reduce, Reuse, Recycle

Wastes are a huge problem for the environment. After industrialisation, wastes seem to be alive trying to bury us all. Just notice your street when the collecting employees are on strike!

And if you think that this is disgusting at your town, go to the numerous unlicensed landfills of the countryside. You can find everything there! Now if you are not sure which R you should move towards to, I will recommend you the two first ones more.

Recycle is not so sustainable alternative as it is usually assumed. The whole process is money and energy-consuming. Chose to reduce you wastes by simple ways like chose reusable glass over plastic, or containers over wrapping.

Reuse I believe is more fun. Upcycling is so much more accepted right now that you can actually use the things you think are ‘junks’. Just let your imagination free. Whatever you choose to do not only do it, say the story how-where-when-why to your customers/neighbors to influence them.

Manage your water consumption

Fresh water is a nonrenewable resource and so we must be very cautious on consumption.

The best solution in water management is reducing consumption by changing habits. This includes closing the tap when you do need it between.

However there are more technological advanced alternatives, i.e. using your grey water for watering your garden. Grey water is the water you already consumed and with installing a system (yes a lot of pipes come on mind) you can divert it to be used again.

Do not want to spend money? Use your rain water by storing it in winter. However you want to design you water management strategy, it will end up saving you money (even for the more expensive solution).

Energy conservation and sustainability

Energy industry produces the higher amount of emissions from potentially any other industry. So it is important to consider adding saving techniques to your everyday life.

The positive side is that advancing technology means less energy consumption. So if you are purchasing new products add it to your list of must-have features.

There also a number to energy-saving tips. Number one and very important is…yes you may have quested it..turn the lights off. In general if you want to save energy you should turn everything off when you do not use them.

There also a number of products in the market that save a lot of energy, like light bolts. Again they may be more expensive but in the long run you will notice that your bill is getting lower and lower.

Eco-labels: Use them to show your care for the planet

There are a number of ways to show all you efforts on your ‘go green’ transformation and your participation on the ‘sustainability’ race.

If you are a business owner you may consider to be certified by the ISO 14000 family on Environmental management. This will help you also because there are rules to obey and you will manage your strategy better.

You may be also want to register on the EU EMAS (Eco-Management and Audit Scheme). To reach your green message to your customer you can use ecolabelling. If you are going green for your household, share what experience is teaching you. There is power in the numbers.

Environmental education to ‘build’ awareness

It all starts by educating yourself and others (employees, children, neighbors, friends etc.) on sustainability. Imagine a world that nothing from the above is explained, and we are doing everything unconsciously. That is where we should aim for.

Environmental education means to inform someone with the objective of shifting habits on environmental protection. There are many ways to do so.

For children there are books and exercises to choose from. Make it fun! For adults, seminars are the best way to educate people, stressing them out the great impact their actions will have on the environment.

Other ways are festivals or theatre performances where everyone can participate. Whatever you want to provide education, make sure you engage everyone. All of us can create disruption but also provide solution.

Keep learning. Keep growing. 


Posted on 01/11/2017.

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